LYNNWOOD – The Lynnwood Development & Business Services Department launched its first ever Bingo Giveaway this summer as part of its digital content strategy to increase awareness of Lynnwood, local businesses, attractions, and events.
Those interested in participating can download a digital bingo card consisting of nine Lynnwood-based experiences which include the following:
- Explore at Lynnwood Heritage Park
- Enjoy a delicious pizza in Lynnwood
- Watched Shakespeare in the park (July 28 and August 4)
- Buy fresh produce at nearby farmer’s markets
- Swim in a hotel pool or Lynnwood Recreation Center
- Experience relaxation at a spa
- Get full at Yeh Yeh’s Vietnamese Sandwiches
- Watch or play at Meadowdale playfields
- Take a hike near Lynnwood
After downloading the card and engaging in its listed attractions, participants can post their progress to social media using the hashtag #lynnwoodsummerbingo for a chance to win a night’s stay at one of the city’s lodging partners as well as a gift card for a meal or experience at a partnering business. Each post equals one entry and the location of the stay will be based on the availability of the City’s lodging partners, rotating throughout the campaign.
Alderwood mall specific gift cards will also be rewarded, donated by partnering businesses. All prizes and expenses related to the giveaway is made possible by the lodging taxes collected within the City of Lynnwood which can be used for tourism marketing and promotion to increase future overnight stays.
Winners will be randomly selected on a quarterly basis and depending on the amount of interest, the Department may increase or decrease the frequency of winners moving forward.
“The goal of this campaign is to increase awareness, increase social media engagement, and increase sign-ups to our newsletter,” Ryan Bush, Lynnwood Tourism Project Manager, told the Lynnwood Times. “It also serves to provide seasonally appropriate itineraries to our overnight lodging guests. One of the common requests from our lodging partners is to help provide guides and itineraries of things they can do while they stay in Lynnwood.”
The bingo card campaign initially began January and is updated each quarter with new items. The summer bingo card, however, marks the first time the Department has utilized a giveaway to support engagement after prior cards, which were only promoted through a newsletter, did not receive significance participation
The city will continue to promote ways to “earn a bingo” with itineraries on its blog.
The City is also working closely with its lodging partners and local businesses to promote tourism and overnight stays as the travel/tourism industry bounces back from the pandemic through brochures and guides that will be available at all Lynnwood hotels and the Convention Center.
Additionally, the newest Lynnwood business directory is being released this summer, sponsored by the Lynnwood Chamber of Commerce, which boasts tons of new business information. The directory is currently available digitally and printed versions will be available across the city over the next month or so.
“As the world has changed, we’re listening closely to what our hotels are experiencing with demand and why people are choosing to stay in Lynnwood. Within the next year, we plan to update the tourism website to be more user-friendly and provide ways visitors can book a Lynnwood hotel directly through the site,” Bush told the Lynnwood Times.
Author: Kienan Briscoe
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