NEW YORK—CNN has entered an exclusive partnership with Kalshi, the world’s largest federally regulated prediction market platform, to integrate real-time event probability data into its global news coverage. Kalshi’s $1 billion Series E funding round, announced on December 2, and valuing the company at $11 billion, is closely tied to its new partnership with CNN.
“The future of news is here: market based, real-time, and accurate,” Luana Lopes Lara, co-founder of Kalshi, posted to X.
The partnership is a data-sharing agreement granting CNN free API access to Kalshi’s real-time probabilities for journalism, overseen by CNN’s Harry Enten. Viewers can expect on-air integration via graphics, infographics, and a dedicated live ticker displaying market-implied probabilities during relevant segments.
Enten, known for data-centric political coverage, can leverage Kalshi’s insights for enhanced fact-checking and trend visualization, helping viewers interpret uncertainties in elections, economic releases, or cultural shifts more effectively.
CNN is expected to see a boost in audience engagement by “gamifying” it news—a process of game-like elements and mechanics to non-game contexts to make them more engaging, motivating, or entertaining. This could encourage viewers to follow news the way people follow fantasy sports or betting odds.
CNN partners with Kalshi to integrate prediction markets into its global newsroom.
The first major news network to embrace Kalshi prediction markets.
A new era of media is here. pic.twitter.com/uXLlWVLjQs
Kalshi, founded in 2018 by co-founded by Tarek Mansour, CEO, and Luana Lopes Lara who are both MIT alumni, operates as a U.S.-based financial exchange and prediction market where users trade “event contracts” on the outcomes of real-world events, such as elections, economic indicators, weather patterns, sports results, and cultural milestones—aka a legal betting site.
Regulated by the Commodity Futures Trading Commission (CFTC) since its 2021 launch, Kalshi allows traders to buy “Yes” or “No” positions on binary questions, with contract prices reflecting collective market probabilities—often cited for their predictive accuracy over traditional polls.
Kalshi has grown rapidly, reporting over $5.8 billion in trading volume in November 2025 alone, driven by its expansion into sports and tokenized contracts on blockchain networks like Solana.
“A decade ago, only a few thousand people knew what a prediction market was,” Mansour posted to X. “Eighteen months ago, most prediction markets were banned – until we overcame the government to set them free. Over the past seven years, our community has opened up an entirely new category.
“Today, Kalshi is trusted, used, and loved by millions of people. It’s a part of everyday culture, and it’s driving one of the most important shifts in consumer behavior in recent history. The time has finally come for prediction markets to achieve their full potential, and we are intent on making that happen. To all the believers and the early adopters: thank you.”
Author: Mario Lotmore
