Saturday, November 26, 2022, is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion according to the 2021 Small Business Saturday Consumer Insights Survey commissioned by American Express. 

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2022 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.

How You Can Participate 

For shoppers 

For small business owners 

For partner organizations


Content Source: Small Business Saturday

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