LYNNWOOD, Wash., November 23, 2023—Gesa Credit Union set up a four-day giveaway event in front of its Lynnwood location at 3405 188th Street, from November 19 through November 22, in honor of its WSU Cheeseback Rewards Program.
The rewards program is in partnership with Washington State University (WSU), a first of its kind program that began on September 8 in honor of the WSU vs. University of Wisconsin-Madison football game. The program allows Cougs the chance to earn rewards points toward free Cougar Gold cheese every time they swipe their WSU Affinity Debit Card. The program runs throughout the 2023 WSU football season.
Gesa’s Co-Branded Affinity Debit Card Program supports local schools by earning money for partner districts each time a card is used. In addition to this promotion, the WSU Affinity Debit Card earns money for the University’s Cougar Athletic Fund, year-round.
The giveaway event parked a Cougar Gold cheese truck in front of of the Lynnwood credit union, while Movin 92.5 radio DJs bumped upbeat grooves. Guests could also participate in events such as a cash cube where they try to grab as much cash as they can within a certain period (to be deposited into their new Gesa savings account), or a plink game where they can guess a number, drop a chip, and if it lands in that number they’re awarded free Cougar Gold cheese.
“Wisconsin may be the #1 cheese-producing state in the country, but I’m sure our fantastic partners at WSU can show them a thing or two about cheesemaking. Who doesn’t love Cougar Gold?” said Don Miller, President and CEO of Gesa Credit Union, and proud WSU alumni. “Over the years, Gesa has been honored to grow our partnership with WSU and expand on the fun, innovative programs we bring Cougs across the state. We’re really excited to kick off the football season with this Cheeseback Rewards program, and personally, I am really excited about the fun and creativity of it.”
Co-Branded Affinity Debit Cards are available exclusively at Gesa Credit Union and are free to Gesa members with a checking account. There is no fee for members to switch their card to any of the school designs. Anyone who lives, works, or worships in Washington is eligible to become a member and support their local schools.
For more information about Gesa Credit Union and its Affinity Debit Card Program, or to sign up for a WSU Affinity Debit Card, visit https://www.gesa.com/debit-cards-and-affinity-partnerships/. For more information about the WSU Creamery, visit https://creamery.wsu.edu/.
About Gesa Credit Union
Gesa is one of Washington’s largest credit unions with over $5.5 billion in assets and is 285,000 members strong. Headquartered in Richland, Washington, Gesa operates 28 branches, including three loan centers, two full-service student-operated campus branches at Washington State University, and 12 student-operated high school branches across Washington state.
The Gesa Community Foundation, established in 2022, further supports Gesa’s ongoing commitment to local communities and charitable giving, which includes support for schools, Local Heroes groups and community organizations through its Affinity Debit Card Program, as well as through its annual youth scholarships, and free financial and educational resources available to members and the general public. For more information, visit gesa.com.
